It has always been the intention of Overland to ensure that we are represented in all provinces.
Over the years, independent liquor stores have joined our family, benefitting from our experience of bulk buying power,
products, and services, thus creating a national footprint for all Overland Liquor stores. To date, our franchise consists of 330
stores and employing over 1200 people nationwide.
To create effective and efficient systems to provide services that ensure that all operating franchises receive:
Best prices & income streams.
Store format & marketing excellence.
Added value services.
To provide an extensive & co-ordinated range of liquor products, alcohol and non-alcohol with the best possible price and services :buy the right, sell the right culture" thus affording the franchises the ability to maximize profits and provide satisfaction.